MARCH 2020 – July 2020 Responsible for technical recruitment, employer branding, copywriting, supporting management trainings and other HR projects.
Supported Head of Engineer and Lead Engineer by hiring various senior technical positions to support core tech products at a B-stage Berlin startup.
Coordinated the entire interview process with hiring managers, internal teams & CEO and collaborated with external resources.
Helped launch brand new career page by conducting research, coordinating meetings, planning layouts, and writing meaningful content.
Supported copywriting and fully edited translations of main website.
Introduced company to women-centric tech organizations in Berlin and joined WomenWhoGO, RailsGirls, Women Techmakers Berlin, and others, as well as created measures to expedite the interview process for future female candidates.
MARCH 2018 – July 2019 Integral part of planning and development team to launch rebrand campaign for 53-year old showroom model into architectural and design communities. Maximize market outreach through social media to include association integration, event planning, and execution to build branding opportunities.
Implemented creative and engaging content and increased social media channel engagement by 240% . Planned and executed local marketing efforts, including industry events in order to successfully establish key relationships among industry partners and gaining affiliated association presence.
Created efficiencies across operational channels, improved communications, streamlined processes, and reduced timelines and errors between logistics, purchasing & IT departments.
Developed an on-boarding program which included brand story, structuring and maintaining the showroom visual SOP.
JUNE 2017 - NOVEMBER 2017 Responsible for developing relationships with strategic partners, media, and distributors, importers, and brokers worldwide, gaining market share, and managing brand teams to increase distribution and sales across global markets and establish brand equity for one of the largest craft distilleries in America.
Educated industry professionals, consumers, and new employees about the brand, history of spirits, science of distilling, and the aging process.
From front-line teammates to senior management, determined and fostered effective and collaborative relationships with specialty, high-end brand partners, and liaised between marketing team to create appropriate content for digital cross promotion in order to maximize consumer reach.
Supported CEO/President by coordinating with internal teams to meet goals. Used competitive analytics to evaluate the impact of said market strategy to create a unified voice for a global brand and strengthen growth and by understanding and delivering marketing needs through online and offline support including editing press releases, serving as the main point of contact for international media relations, and representing the brand at industry events and meetings.
Gained market share in 10+ states, maintaining a presence in over 20 existing states, and increasing distribution to 15+ countries through distributor relations by developing an online international content-driven newsletter, introducing new products, and recruiting, training, and managing 15+ global brand ambassadors.
Utilized CRM and reporting systems for product analysis from the genesis of a product to its retirement.
MARCH 2015 - MAY 2017
Worked alongside creative teams to produce and edit video productions, social media content, press releases, and advertisements in order to ensure brand alignment across multiple channels.
Introduced and maintained contact with key suppliers, advertising partners, and marketing departments to create creative and brand consistent content.
Hosted industry tours & meetings with leading key partners and executives, presenting on President’s/CEO’s behalf, and negotiating cross-promotional opportunities.
Fostered market relationships in Chicago and growing brand awareness in untapped markets through event organization, i. e. facilitating support for charitable organizations, and increasing team participation by fully planning, negotiating, and executing national event participation in stores, for industry & consumer trade shows, strategic brand partnership events, and updating and maintaining the event calendar on the company website.
MAY 2012 - PRESENT Freelance writer focused on increasing client interaction through editing and producing content for an eco-friendly, vegan, woman-owned travel agency that specializes in a la carte travel experiences:
Increased engagement through digital email blasts, website blogs, and monthly travel newsletters via Constant Contact.
Content creation for social media posts via Facebook and Instagram.
Creates and edits online press and news releases.
SEPTEMBER 2013 - JULY 2014 VISUAL MERCHANDISING & STORE DESIGN MAGAZINE (VMSD). Developed and fully oversaw a lucrative small business spread in one of the largest leading retail design magazines in the United States by developing a modern aesthetic layout alongside graphic designer, and executing B2B long term commitments.
Increased revenue by over $75,000 within 3 months and excelled in establishing long-term, loyal customer base by developing new magazine spread format, creating multiple advertiser proposals, and maintaining accounts throughout the year by consultative selling skills to identify opportunities, overcome objections, build relationships and turn cold canvassing into sales via Salesforce.
Created a strategic promotional offer by understanding and aligning with small business needs in order to increase revenue in an untapped market.
Worked collaboratively with the Art Director to conceptualize & position advertisements.
Reinhardt University, 2012
Graduated Magna Cum Laude
Woodstock High School
All Good Things
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